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BÉABA (pronounced bay-ah-buh) is known worldwide for its unique ability to create innovative products for the juvenile industry with a focus on design and technology. Since 1989, the company’s mission has been to listen to what parents want, ensuring that safety, functionality and ergonomics are at the forefront of every baby item created. In 2012, BÉABA began acquiring other babycare brands and formed the Peek-A-Boo holding company. BÉABA USA is a subsidiary of the Peek-A-Boo Group.